New York, New York–(Newsfile Corp. – September 21, 2022) – The Final Round Judging of Industrial Digitalization: Service and Marketing Specialty Category for the 2022 Effie Awards Greater China was held successfully at Kuaishou’s Headquarters in Beijing on September 3. The jury panel invited 12 senior judges from brands, agencies, platforms, and other fields to select the award-winning works of the year based on the “Four Pillars” of Effie Awards.
Group photo of all the judges for the Industrial Digitalization: Service and Marketing Specialty Category
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This year is the second year for Effie Greater China (Effie GC) and Tencent Qidian to jointly hold the Industrial Digitalization: Service and Marketing Specialty Category. It aims to develop insight into the digital development trend of various industries and recognize the leading and inspiring digital-intelligent marketing benchmark cases, to facilitate the development and the effective practice of digital transformation and upgrading of China’s various industries by extensive collection and professional judging of industry cases.
As a strategic partner of the Industrial Digitalization: Service and Marketing Specialty Category and the leading product of China’s CRM Specialty Category, Tencent Qidian drives the development of intelligent digitalization based on its modern communication technology, social tools, big data, algorithms, artificial intelligence, and other digital technologies, and improves efficiency and effectiveness by energizing the whole link. Given the regular telecommuting in the post-epidemic era, Ms. Freda Xu, Vice President of Marketing of Tencent Cloud and Smart Industries Business Group, participated in the judging through Tencent Meeting APP as the Moderator, and shared her opinions on the trend of industrial digitization and the future development of the specialty category.
Ms. Freda Xu mentioned, “Industrial digitalization should penetrate into various industries to help enterprises in more fields obtain more customers, improve business performance and realize other development goals by using digital technologies. In addition to improving business performance through communication and brand building, we also recognize brands and enterprises that apply non-communication methods from multiple dimensions. Moreover, the deep application of industrial digitalization requires interconnection and win-win cooperation with all partners. The Industrial Digitalization: Service and Marketing Specialty Category jointly created by Tencent Qidian and Effie GC is to absorb more excellent enterprise cases on digital transformation, explore innovative development ways in industrial digitalization, and include various industrial elements by expanding new business ecology, and defining and exploiting new business models.”
The judges indicated that with accelerated industrial digitalization, more attention has been attracted to the digital infrastructure of the brands. More enterprises hope to realize intelligent data management through the integration and application of technologies to continuously improve their marketing modes and efficiency, and stimulate the growth of user assets. Today, the final round judging witnessed the active exploration and attempt of various enterprises in the digital transformation and marketing technology application, as well as their innovation models, such as Metaverse, artificial intelligence and cross-industry technological synergy, which will push enterprises to have an insight into the consumer demand, optimize the service process, and plan a marketing strategy. It is worth considering by every marketing person how to use technology to form better links.
The Final Round Judging of Industrial Digitalization: Service and Marketing Specialty Category for the 2022 Effie Awards Greater China has come to a successful conclusion. Many thanks are delivered to the judges for their strong support for the final round judging. The shortlist will be announced on September 30. Please stay tuned!
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